Gina Guarino
Event & Communications Specialist
RESUME
Skills
​My work experience has given me skills in copywriting, planning, detailing, implementing, and evaluating social events, fundraisers, sponsorships and meetings of up to 700 people. I have utilized advertising and public relations campaign tactics to achieve positive account/brand management. Prioritizing responsibilities and managing multiple projects simultaneously is necessary in a fast-paced environment and I excel in time management and organization.
Professional ​
info​​
Constant Contact
Zoom
Content Management
Adobe Design Suite
Microsoft Office Suite
Cision
​
Work​
experience​
Director of Marketing & Events,
Princeton Mercer Regional Chamber & CVB
March 2015 - present
Travel
Implement comprehensive marketing plan for 1,500 member non-profit organization, manage four executive board event committees, plan and execute over 100 events per year, meet revenue goals for each event, maintain all social media channels, design and deploy all newsletters, eblasts, press releases and web communications, oversee lower level staff and interns
Event Coordinator & Blogger, Proud to Plan
​April 2012 - present
Italy
Greece
Turkey
Australia
Fiji
New Zealand
Germany
Netherlands
Czech Republic
Ireland
England
France
​Act as on on-site coordinator during weddings and events in the Philadelphia area; arrange vendor arrivals and set-up, assure decor is properly arranged, perform duties as clients need and ensure overall event follows the timeline and runs smoothly; contribute to Proud to Plan blog
Account Executive, Oxford Communications
June 2013 - March 2015
Act as daily primary client contact; copywriting for ad concepts, radio scripts and new business proposals; facilitate communcation with client and internal team via phone and email, manage projects from inception to completion, develop creative briefs and presentation decks
Account Assistant, RPA
​May 2012 - June 2013
​Management of 10 Honda Dealer Advertising Associations; manage media traffic instructions, sponsorship opportunities including negotiaion, event management, and fulfillment for events up to $30,000; analyze client budgets; design creative ads, weekly and monthly newsletters
Sales and Catering Coordinator, Westin Hotels & Resorts
May 2010 - May 2012
Organized, detailed and managed events for up to 600 people from intial lead to post event evaluation; conducted client property tours to secure business; managed hotel room block for up to 300 guests; generated contracts, invoices, rooming lists; facilitated communication between the executive team, clients, and staff
Student Admissions Representative
September 2007- May 2011
Employed leadership, time management and teamwork skills in managing 50 student workers and conducting interviews; organize collegiate Open Houses; utilized good communication and interpersonal skills in corresponding with prospective students and families while demonstrating a thorough knowledge of the university through phone calls, online media and campus tours
Public Relations Intern, Push the Envelope PR
Summer 2009
Designed press kits; developed creative writing skills in drafting product pitches; utilized the Cision database to research media contacts; maintained product inventory lists
Education
Rider University, Lawrenceville, NJ
​2007 - 2011
Bachelor of Arts
GPA: 3.95​; Summa Cum Laude
Major: Journalism/ Public Relations
Minors: Advertising; Event Planning and Production
​
Lambda Pi Eta Communications Honor Society
School of Liberal Arts & Sciences Honor Society
CAPA Internation Education, Florence, Italy
​Semester Study Abroad 2010
Devolped basic Italian language skills; experienced full cultural immersion and curriculum.